Media News - Tuesday, April 08, 2008
Canadian newspapers stand firm as U.S. publications decline
Revenue at Canadian newspapers held firm last year, the Canadian Newspaper Association said on Monday. That contrasts with the situation in the U.S., where print advertising revenues fell the most in five decades. Total revenues for Canadian newspapers fell 0.8 percent to CAD 3.5bn (EUR 2.2bn), the CNA said. A 2 percent drop in print advertising was offset by a 30 percent rise in online revenue. Circulation sales dipped about 1 percent to CAD 809m, after posting a 3.8 percent gain in 2006. In the U.S., total print advertising revenues fell 9 percent to USD 42bn (EUR 26bn)last year, the biggest drop since 1950. According to the National Newspaper Association in the U.S., online revenue growth rose 19 percent, a ten percentage point decline from the year earlier. (Financial Post)
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