Media News - Wednesday, August 22, 2012
Four of Canada’s highest-profile newspapers threw the switch on paywalls Tuesday, asking their readers to pay for the content they are reading online. By the end of the day The Ottawa Citizen, Vancouver Province, Vancouver Sun and National Post will all have caps on the number of articles readers can access per month before being asked to pay. The papers will initially charge 99 cents a month for full access to their sites and iPad apps. Anyone who doesn’t pay will still be able to read breaking news on each paper’s site, but will be limited to 15 non-breaking news articles each month. Print subscribers will have full access to all of the paper’s digital products. A membership to one paper won’t provide readers with access to the chain’s other papers – they would need to buy another subscription for each paper they want to access online. The National Post will only ask for money from international visitors to its website. This international model will also be applied to the Gazette in Montreal, which already has a metered paywall for domestic readers. Newspapers across North America – including The Globe and Mail – are scrambling to monetize their digital content to make up for declining print advertising revenue. The industry has been emboldened by the success of the New York Times, which has about 500,000 paying subscribers that is generating meaningful revenue for the company. (Globe and Mail)
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