Media News - Wednesday, August 22, 2012
Canada: Four Postmedia papers launch paywalls
Four of Canada’s highest-profile newspapers threw the switch on paywalls
Tuesday, asking their readers to pay for the content they are reading
online. By the end of the day The Ottawa Citizen, Vancouver Province, Vancouver
Sun and National Post will all have caps on the number of articles
readers can access per month before being asked to pay.
The papers will initially charge 99 cents a month for full access to
their sites and iPad apps. Anyone who doesn’t pay will still be able to read breaking news on each
paper’s site, but will be limited to 15 non-breaking news articles each
month. Print subscribers will have full access to all of the paper’s digital
products. A membership to one paper won’t provide readers with access to the
chain’s other papers – they would need to buy another subscription for
each paper they want to access online. The National Post will only ask for money from international visitors to
its website. This international model will also be
applied to the Gazette in Montreal, which already has a metered paywall
for domestic readers. Newspapers across North America – including The Globe and Mail – are
scrambling to monetize their digital content to make up for declining
print advertising revenue. The industry has been emboldened by the
success of the New York Times, which has about 500,000 paying
subscribers that is generating meaningful revenue for the company. (Globe and Mail)
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