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Media News - Wednesday, June 27, 2007

Brussels hits YouTube

EU Tube The European Commission has jumped on the video-sharing bandwagon by opening a page on the YouTube website to spread its audiovisual messages. The EU homepage – www.youtube.com/EUtube - will officially be launched on Friday (29 June) under plans by EU communication commissioner Margot Wallstrom. ‘We have audiovisual material on our own website,’ commission spokesman Mikolaj Dowgielewicz told EUobserver. ‘But people don't know it exists,’ he added, explaining that that is one of the main reasons for setting up the YouTube channel. The official said the EUtube channel will be multilingual and videos in different languages will be online in the weeks ahead, despite the mainly English-speaking videos to be found on the site so far. The new cyberspace move will not cost the EU extra money, as only existing material will be added to the YouTube website for the time being. Meanwhile, viewers will be able to post their comments on the EU offerings. (EU Observer)