Media News - Friday, May 09, 2008
Britain’s ITV fined GBP 5.67m over phone-in fiasco
British broadcaster ITV was fined a record GBP 5.67m (EUR 7.2m) Thursday
for misleading viewers over premium rate TV phone-in services, industry
regulator Ofcom said. Britain’s biggest commercial television network
temporarily suspended all premium-rate interactive services last year
after it emerged that more than a million viewers were unfairly charged
for entering phone-in competitions. Ofcom, unveiling its report into the
fiasco, said ITV had been guilty of ‘some of the most serious breaches’
of the watchdog’s code and ordered it to broadcast on-air apologies to
viewers. In a separate statement, ITV accepted the findings, apologised
again for its actions and said the group had since overhauled its
telephone systems. Last year, programmes screened by a string of British
television channels were probed amid claims that they had breached
guidelines on premium-rate phone lines. ITV’s fine, meanwhile, was
almost triple the previous record punishment of GBP 2m that was handed
to British breakfast television broadcaster GMTV last year over a
similar phone-in scandal. ITV has already offered to pay GBP 7.8m in
compensation to viewers affected by the rigged phone-ins.
(AFP via Media Network Weblog)
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