Media News - Monday, April 14, 2008
Books tool to boost literary web offering
A new digital book-browsing tool is to make the full works of about 500 authors available to read and search online. Launched Monday at the London Book Fair, the application by the publisher Random House will eventually be expanded to include as many as 5,000 books by the end of the year. Online retailers including Play.com, Lovereading.co.uk and BookRabbit will be featuring the application, which also includes links through to the Random House retail site. Random House wants the tool to be picked up by book fans and bloggers who can modify it for their own sites. Random House has been ramping up its digital offerings with the rollout of the digital store rbooks.co.uk, marketing campaigns on social networking sites MySpace and Bebo and promotions in the virtual world Second Life. The publisher is also working on a ‘digital warehouse’ that will store its entire literary archive, past and present. Random House is following a now common strategy by major media firms, who recognise that distributing their content online can increase interest and engagement among new audiences and ultimately increase sales. Music site Last.fm recently claimed that since introducing free, streamed music the clicks through to its retail partner Amazon had increased by 119 percent. (The Guardian)
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