Media News - Wednesday, January 18, 2012
Bertelsmann ventures into online education
Bertelsmann is making its long-awaited foray into education as
anchor-investor in a USD 100m fund that aims to form partnerships with
universities and vocational schools to offer online study and other
types of courses worldwide.
The German media group has put USD 50m into University Ventures, run
by a group of US private-equity specialists who hope to tap a growing
market through six to 10 joint ventures with European and US
higher-education institutions over five years.
The investment is small, but Bertelsmann deems the move potentially
groundbreaking as it could eventually add a new-media business that
capitalises on the possibilities of the web to its old-media interests.
These range from RTL television to Random House books and are still
grappling with the structural changes brought by the internet. People briefed on the deal, which will be announced soon, said it had
much in common with the 2009 BMG music-rights joint venture with KKR
private equity. That move has given Bertelsmann the chance to re-emerge
as a big music publisher through a modest investment in a highly
scaleable business designed for the internet-age. (Financial Times)
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