Media News - Thursday, January 10, 2008
Belo, Yahoo share local news video
Belo Corp. says 13 of its television stations will be the exclusive providers of local news video in their markets to Web site operator Yahoo Inc. The companies said Wednesday that they will share advertising revenue from the videos. Financial terms of the agreement were not disclosed. Sunnyvale, Calif.-based Yahoo said the videos will be available only on local news pages of Yahoo! News. Yahoo said the additional clips from the Belo stations broaden its local news video coverage to include 18 of the nation's top 25 markets. Belo President Dunia A. Shive said the agreement will help both companies benefit from the rapid growth of online video. Yahoo and Belo began working together in 2005, with an agreement over distribution of job postings between the Web company and Belo's newspaper Web sites, including the online version of The Dallas Morning News. Belo is one of 22 publishing companies that form an online-advertising consortium with Yahoo. Belo owns four daily newspapers and 20 TV stations. (Business Week)
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