Media News - Wednesday, July 02, 2008
Bayreuth’s Wagner festival will offer opera online
Germany's annual Bayreuth opera festival is going digital, streaming video and audio of its opening performance of 'Die Meistersinger von Nuernberg' live via the Internet. The catch is the price - USD 77 (EUR 49). Organizers hope the online screening will draw new fans to an annual event devoted entirely to the 10 mature stage works by Richard Wagner, where fans often wait seven years or more for the opportunity to buy tickets. While New York's Metropolitan Opera and Milan's Teatro alla Scala have offered high definition theatercasts in recent years, the price usually has been closer to USD 24. And many arts organizations have free audio streams of performances on their Web sites. Alexander Busche, Bayreuth's lead spokesman, said the price will offset the cost of filming and purchasing media rights. He said the live premiere at 4 p.m. on July 27 will also be shown for free at a public viewing in Bayreuth's town square. It will be the first video recording of a Bayreuth performance since 1991, and the first ever in front of a live audience. Dillmann said his company plans to re-edit the live footage for a DVD, due for release in November. United Motion will also produce a series of behind-the-scenes video podcasts - one for each day of the monthlong festival - that will be available as a free download on the festival's Web site through iTunes. Katharina Wagner said the live filming, public viewing and Web site overhaul are significant upgrades for the festival founded by her great-grandfather in 1872 - but she stopped short of calling it a change in direction. (AP)
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