Media News - Thursday, January 31, 2013

Atlantic issues Scientology-crisis-preventing guidelines

In mid-January, the Atlantic screwed up by running a thinly disguised advertorial for the Church of Scientology. After the magazine eliminated the presentation from the Internet, it issued a line of explanation that made it sound like a classic Washington publication, "we now realize that as we explored new forms of digital advertising, we failed to update the policies that must govern the decisions we make along the way. It’s safe to say that we are thinking a lot more about these policies after running this ad than we did beforehand." In a discussion with the Erik Wemple Blog, a top Atlantic official said of the mag’s mea culpa: “It’s a general apology for not having thought this through overall.” Well, never let it be said that the Atlantic isn’t a proficient generator of internal guidelines. Because they've created a road map for the avoidance of future Scientologies. The central contribution of the new guidelines is a commitment to creating stark borders around advertorials. (Washington Post)

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