Media News - Friday, April 18, 2008

AP introduces new copyright licensing tool for online content

The Associated Press (AP) is to adopt a new copyright protection system for online users of its content. The organisation, which already uses tracking service Attributor to find unlicensed use of its content online, has signed a deal with online copyright rights service iCopyright to create a web-based licensing system for AP content. Links directing users to the iCopyright service will feature at the top and bottom of every AP-hosted story, the company has said. The links will give AP content users the option to email content, request copies, purchase photos or publish to their own websites. The new feature will also guide users through the appropriate licensing arrangement or payment process for aggregating content. News sites will be encouraged to add these links to AP stories on their own websites to promote an industry-wide standard for online copyright protection, Mike O'Donnell, founder and CEO of iCopyright, said. (Journalism.co.uk)

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