Media News - Tuesday, July 15, 2008
AOL to serve digital ads for ‘USA Today’ parent company
Gannett Company, which operates 23 television stations and 85 newspapers in the US, including USA Today, has signed on to AOL's Platform-A as its digital advertising partner. More specifically, it will be using Platform-A's Adtech, marking the US debut of the formerly Europe-only division. When the deal has rolled out completely, it will encompass all of Gannett's local news markets for both print and broadcast, USAToday.com, and other web properties that the company owns. No target date was provided. But it's a big deal for AOL, considering the reach of USA Today as well as the opportunities for local ad targeting. According to Nielsen, Gannett's web properties have 25 million unique visitors per month. AOL acquired the Germany-based Adtech last year. (CNET)
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