Media News - Friday, September 07, 2012
Amazon steps up Kindle tablet offerings
Amazon.com unveiled new devices for its Kindle lineup on Thursday, including a re-designed version of its Kindle Fire tablet that will offer a larger screen with a starting price of USD 299. At a media event held in Santa Monica, Amazon also stepped into the higher end of the tablet market, with a USD 499 version of the Kindle Fire that connects to 4G LTE networks and offers an 8.9-inch screen. Amazon added a new data plan that costs USD 50 per year and offers 250MB of data per month. The new, larger Kindle Fire puts Amazon more squarely into direct competition with Apple, which currently rules the tablet market with the iPad. Amazon is keeping its first Kindle Fire, cutting the price on that tablet to USD 159 from USD 199. The unveiling of Amazon’s USD 499 tablet came amid speculation that Apple will launch a “mini” version of its iPad. Jay Marine, Vice President of Amazon Kindle, in an interview after Bezos’s presentation, wouldn’t comment on the rumors, but said Amazon is “super excited to enter that high-end market,” with the launch of the 4G LTE. Amazon launched its first Kindle Fire last November. The low price tag of the device, compared to the USD 500 iPad, made it a strong seller over the holiday period, though Amazon does not release specific sales figures for its devices. Analysts believe the Fire was the second-best selling tablet during the fourth quarter. (Market Watch)
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