Media News - Monday, November 03, 2008

MySpace ad deal lets members use copyright video

Instead of trying to take down all copyright-protected videos that its members post, MySpace will let certain clips stay - and give the creators of the original content a cut of the revenue from advertising that will be attached to the snippets. MySpace and online video ad technology company Auditude planned to announce a partnership Monday with Viacom Inc.-owned MTV Networks that will let ads be placed in clips of the network's shows that users upload to MySpace. MySpace generally tries to keep such clips off its social network along with other copyright-protected content that users post. The News Corp.-owned site removes clips at the request of the videos' copyright owners. Google Inc.'s YouTube has a similar policy, although Viacom is suing YouTube for allegedly profiting from clips of Viacom shows posted online. Now MySpace will take a different approach with videos produced by partners it makes in its new ad deal. Under this first partnership, MySpace users will be allowed to upload videos of MTV Networks shows. Technology from Auditude will detect and identify the clip, and overlay an ad on it. Revenue generated from the ads will be shared by MySpace, Auditude and the content copyright holders. (AP via Rapid City Journal)

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China state broadcaster’s Spanish-language channel goes on air in Spain

The Spanish-language channel of state-run broadcaster China Central Television (CCTV-E) started broadcasting in Spain on Saturday and the channel's launch is expected to help promote Spanish-speaking populations' understanding of China. The channel, which broadcasts 24 hours a day, focuses on current news and also runs segments and programs on culture, special reports and TV series. Its entry into the European country, through the Imagenio IPTV platform of Telefonica de Espana, is 'opening a new window for all Spanish-speaking audiences around the world to know more about China,' said Wang Taihua, head of the State Administration of Radio, Film and Television of China, at a ceremony. 'As Spanish is one of the most widely spoken languages in the world, used by over 20 countries as their official language, CCTV-E will serve as a bridge between the two countries and its broadcasting in Spain will play a special role in promoting mutual understanding and the friendship between the peoples of the two countries.' (Xinhua)

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Australia: New law to protect identity of sources

Australian journalists and whistleblowers will have increased protection from prosecution under new laws to be introduced by the Federal Government. Changes to the Evidence Act will mean journalists may no longer be legally forced to reveal their sources to courts even if a person has broken a law in providing information. The changes will also introduce a ground of 'public interest in the publication of news' that judges will take into account when considering whether to protect whistleblowers from having their identity exposed in court. Under the new laws, journalists writing on issues of national security will also only be legally obliged to provide information on their source if the court determines it necessary. Currently, if a court finds any issue of national security involved in information provided for a report, the journalist must disclose that source or face prosecution for contempt of court. The changes will seek to bring the law closer to standards expected in journalists' professional code of ethics, which asks that once anonymity is agreed to for a source, it not be revealed by the journalist. (The Age)

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Google’s version of Wikipedia goes French, Italian and German

Google on Thursday made its version of communally-constructed online encyclopaedia Wikipedia multi-lingual, opening its Knol compendium to nuggets of knowledge shared in French, Italian or German. The Internet search powerhouse is inviting people to submit written 'knols,' to indicate units of knowledge, in those languages as well as in English. Google's free Knol service has floundered since its July launch and international contributors could help it better compete with Wikipedia, which is consistently ranked among the most visited websites on the Internet. While Wikipedia lets visitors make changes to its online pages, trusting that people with accurate information will correct errors and misleading entries, Google invites folks to author their own articles. Pictures of authors are displayed on their knol web pages. Editorial responsibility rests with authors, whose reputations are at stake. While Wikipedia merges topic entries in single articles, knols written on the same subjects remain separate and 'compete' for the attention of visitors, who can give online feedback. Knol authors have the option of letting Google post ads on their pages and sharing in the revenues. (AFP via Expatica France)

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Germans want free dailies

A research by the Berliner marker research firm Mindline Media revealed that German readers - unlike German publishers - do want free papers. A thousand people between 14 en 49 were questioned. 46 percent thought free papers would make newspapers in general more attractive while 40 percent wanted a smaller (tabloid) newspaper. Also more local news (36 percent) and more flexible subscriptions, for instance weekend-only (30 percent), were mentioned by the readers. Germans are serious readers, having more comics and bigger pictures was only valued by a small minority. (Horizont via Newspaper Innovation)

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Wikimedia launches worldwide survey

The Wikimedia Foundation, the non-profit organization behind Wikipedia and UNU-MERIT (United Nations University - Maastricht Economic and Social Research and Training Center) last week launched a worldwide survey in an effort to understand who the readers and contributors of Wikipedia are, why they come to Wikipedia, and how they use it. The survey is being conducted in 20 languages and has so far resulted in more then 100,000 submitted questionnaires. Languages are English, Russian, Dutch, Vietnamese, Tamil, Spanish, Portuguese, Italian, Thai, Esperanto, Afrikaans, Chinese, Indonesian, Czech, Greek, Polish, Arabic, French, Japanese and German. The Collaborative Creativity Group at UNU-MERIT investigates the socio-economics of collaboration across all domains such as free content and innovation in collaborative communities. (UNU-MERIT)

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