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When bedbugs became news: Public service does not equal journalism

By Poynter Institute Online

Published on October 15, 2010

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By Bill Krueger. Originally published 15/10/10 by Poynter Online

For three years, hardly anyone noticed the quirky little web site Maciej Ceglowski created to keep track of bedbugs.
That was fine with Ceglowski, because it was more of a personal matter to him after bedbugs bit him one night in a Travelodge in San Francisco.

“It was good psychological therapy for me to get back at the bedbug,” Ceglowski told me in a recent interview.

But bedbugs are in the news these days, with numerous reports about a rise in infestations nationwide in apartment buildings, hotels and other buildings. And suddenly Ceglowski’s website, bedbugregistry.com, is not so little anymore.

At the beginning of the year, Ceglowski’s website might have had 3,000 visitors a day and 20 reports of bedbug sightings. Now, the site gets up to 40,000 visitors and 100 new reports a day. (That’s down from a peak of 50,000 visitors a day in August.)

Intended or not, bedbugregistry.com has become a source of news. For some, it’s an example of the potential of crowdsourcing, where thousands of anecdotal reports come together to identify clusters of bedbugs in cities around the country. That relies on the assumption, though, that the information reported is accurate. And that gives some people pause.

Ceglowski says public health officials have called his site irresponsible, and hotel owners have threatened to sue him for allowing people to anonymously report the names of hotels where they claim bedbugs were found. Gawker has mocked the site.

Ceglowski, a 35-year-old freelance computer programmer who lives in San Francisco, does not consider himself a journalist. Journalists, he says, go out and gather information and then use that information to tell a story. “I sit in my underpants and have a database that fills up,” he said.

But Ceglowski is careful to preserve his independence. There are ads on his site, but they are handled by Google. “So I have no say in what ads will run on the site, except for the ability to turn off ads altogether if I choose,” Ceglowski told me in an e-mail. “I like this arrangement because it puts me at arm’s length from sponsors.”

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This story originally appeared on Poynter.org and is excerpted here with permission. Poynter.org is the website of the Poynter Institute, a school serving journalism and democracy for more than 35 years. Poynter offers training that fits any schedule, with individual coaching, in-person seminars, online courses, Webinars and more.


Tags: bedbegs, blog, blogging, citizen, crowdsourcing, journalism, online, poynter,

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