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2012 ACMC International Conference: Media and Market Language

25/10/12 - 27/10/12 , Chulalongkorn University, Bangkok, Thailand

Enhanced by technology, media’s pervasiveness has become a potent influential force in the shaping of local and global cultures. This raises major challenges for practitioners and their publics. In this age of information and technology, there is a need to discuss new media literacies as well as its impact on local language and market or business language. Specifically, this conference explores the influence of advertising on language and mass communication. The objective of the conference will be to review practices and issues in the field of news and advertising; to facilitate academic discourse in the field of media, communication, and language education; to understand the role of the media and language in the creation and recreation of texts pertaining to cultural issues; to further encourage the academe, the government, non‐government, private sector, and the media to promote new media literacy; and, to provide a forum for institutional research and establish linkages among participants.

For more information, visit the website.